Audience research
Property creators target audience: separate roles
A practical property creators target audience framework: separate commissioning clients, adult viewers and people appearing on camera, then research each role.
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Audience research
Audience research
Audience research for property creators with populations and permissions kept apart
Plan ethical audience research for property creators in England, with separate populations, sampling frames, consent, analysis and decision gates.
Audience research
TikTok for estate agents: a three-step channel test
TikTok for estate agents: compare discovery, formats and stock fit, then use a three-step test to choose a primary channel.
Audience research
Building defensible research personas with evidence cards and no fictional profiles
A method for building defensible research personas in England, with evidence cards, coded notes, recruitment counts, denominators and no fictional identities.
Audience research
Auditing property creator competitors without inferring anyone's market share
Audit property creator competitors in England without inferring market share by separating entity, service, review, visibility and regulatory evidence.
Audience research
Seven interview prompts for property research that start with the last time you needed a fact
Use seven unranked interview prompts for property creator research in England while separating participation, publicity and sales permission.