Measurement
Using HM Land Registry Price Paid Data to check a property claim
Realtor social media price claims need checking against HM Land Registry Price Paid Data and ONS house price statistics before posting. Here is how.
Section
Measurement
Measurement
Three ways to attribute a Manchester new-build enquiry, with proof limits
Real estate influencers can be credited for Manchester new-build enquiries three ways, but each method proves less than a campaign report suggests.
Measurement
How to measure property influencer ROI in UK pounds
Measure property influencer ROI in UK pounds with a VAT-inclusive cost base, tracked leads from Rightmove and Zoopla, and a per-instruction return figure.
Measurement
Four ways to attribute a property enquiry, and how much each one can prove
Compare four England property-media attribution methods by event coverage, identity needs, assumptions, bias, privacy, review and causal strength.
Measurement
Why official records will not give you a property-media benchmark, and what will
Test whether England property-media benchmarks are defensible by checking geography, populations, definitions, denominators, periods and source limits.
Measurement
Measuring property media with metric contracts, governed tracking and honest attribution
Measure England property media with reproducible metric contracts, honest attribution, privacy controls, uncertainty and decision-led reports.
Measurement
Property creators measurement: when a good result still cannot be published
In property creators measurement, a strong enquiry figure does not clear a hidden advert, an unapproved promotion, missing rights or an inaccessible journey.
Measurement
Property creators reporting dashboard: joins, gaps, limits
Build a property creators reporting dashboard for England: named sources, portal and social channels, join routes, data gaps, attribution limits and gates.