Rules and ethics
Property creators in England: a rule map for scope changes
Route changes to property creator briefs in England through named legal instruments and bodies, using an activity matrix, example and short triage checklist.
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Rules and ethics
Rules and ethics
Scotland or England: the law behind EPC and Home Report posts
Real estate influencers in Scotland and England need the right statute, register and penalty for an EPC or Home Report post. Here is the legal map.
Rules and ethics
ASA ad labelling and FCA financial promotion for UK property creators' listing videos
A practical UK guide for property creators on ASA ad labelling, spotting when a listing video becomes a financial promotion and when section 21 approval applies.
Rules and ethics
How UK creators handle Irish and EU property advertising rules
Realtor social media aimed at Irish or EU property buyers faces post-Brexit advertising, FCA promotion and Irish standards questions. Here is how UK creators comply.
Rules and ethics
Realtor social media: Scottish listing video wording
Realtor social media for Scottish listings: use Home Report facts and schedule wording carefully, and keep price, status and condition claims accurate.
Rules and ethics
Does Rent Smart Wales licensing cover rental property videos?
Real estate influencers in Wales must treat rental videos as marketing under Rent Smart Wales licensing, with duties on fees, claims and discrimination.
Rules and ethics
Can an EPC rating claim survive ASA scrutiny? A guide for UK creators
Real estate influencers must back EPC rating claims with the EPC register, accreditation schemes and green-claims guidance or risk ASA action.
Rules and ethics
A London agency creator brief, from listing launch to ASA disclosure
Realtor social media in London needs a creator brief that runs from listing launch to ASA disclosure, FCA boundaries and evidence for every claim.
Rules and ethics
Estate agent TikTok vs YouTube UK: choosing a channel
Estate agent TikTok vs YouTube UK is a choice between discovery-led short clips and searchable video. Learn how to assess intent and track enquiries.
Rules and ethics
Property creator plan: how to write an agent brief
A property creator plan starts with a clear brief. Set its objective, audience, formats, evidence checks, enquiry route and stop trigger before filming.
Rules and ethics
ASA rules for estate agent influencers: a plain-English guide
An ASA guide for estate agent influencers: CAP Code rules, clear ad labels, a five-step property-reel routine, material information and finance checks.
Rules and ethics
Property influencer contract: the clauses UK agents need
A property influencer contract for UK agents: the clauses to include, from scope and ad labelling to IP assignment, data, payment and exit terms.
Rules and ethics
7 Questions to ask a UK estate agent content creator
Seven checks for UK agents hiring an estate agent content creator, covering right to work, ASA disclosure history and English property compliance.
Rules and ethics
Property creators advertising rules: England video checks
Property creators advertising rules for England video releases: check relationships, label visibility, claim evidence and finance escalation before publication.
Rules and ethics
Ten things a property creator contract should cover, from scope to exit
Review ten contract topics for property creator work in England, from scope and evidence to rights, data, tax, withdrawal, liability and exit.
Rules and ethics
Property creators data protection: mapping data flows
Property creators data protection: map identifiable data, roles and purposes across filming, enquiries, suppliers, transfers and marketing.
Rules and ethics
A property creator disclosure policy with labels, relationship records and someone to enforce it
Build a property creator disclosure policy for England with clear labels, relationship records, platform handling, accessibility and correction routes.
Rules and ethics
Property creators rules and ethics in England
Property creators rules and ethics in England: duties on estate agency, redress, advertising, finance, data, email marketing and media rights.