Rules and ethics
Property creator plan: how to write an agent brief
A property creator plan starts with a clear brief. Set its objective, audience, formats, evidence checks, enquiry route and stop trigger before filming.
Topic
estate agent marketing
Rules and ethics
ASA rules for estate agent influencers: a plain-English guide
An ASA guide for estate agent influencers: CAP Code rules, clear ad labels, a five-step property-reel routine, material information and finance checks.
Tools and providers
Sourcing UK property influencers: routes and vetting checks
Sourcing and vetting UK property influencers for estate agency campaigns: creator tools, Companies House and ICO checks, permissions and ad labels.
Measurement
How to measure property influencer ROI in UK pounds
Measure property influencer ROI in UK pounds with a VAT-inclusive cost base, tracked leads from Rightmove and Zoopla, and a per-instruction return figure.
Rules and ethics
7 Questions to ask a UK estate agent content creator
Seven checks for UK agents hiring an estate agent content creator, covering right to work, ASA disclosure history and English property compliance.