Rules and ethics
Property creators in England: a rule map for scope changes
Route changes to property creator briefs in England through named legal instruments and bodies, using an activity matrix, example and short triage checklist.
Archive
October 2026
Costs and pricing
Property creator data sources: sales records, planning checks and employee pay
Use Price Paid Data, the Planning Data API and ONS employee earnings to scope property-media research and separate budget context from creator fees.
Operations
Property creators quality checklist: eleven pre-release checks, from property facts to the FCA gate
A property creators quality checklist for England: verify property claims, planning, image rights, advertising, FCA promotions, enquiry data and recovery.
Strategy
Seven property creators strategy mistakes: estate agency drift, FCA prompts, image rights and data limits
Seven property creator strategy mistakes in England, from Estate Agents Act drift and FCA prompts to image permissions and data minimisation, each with a fix.
Outlook
Property creators market outlook: no market size, SIC proxy codes and three 2027 scenarios
An England property-media outlook: why no official market size exists, which SIC codes give a proxy business count, and three 2027 scenarios with triggers.
Audience research
Property creators target audience: separate roles
A practical property creators target audience framework: separate commissioning clients, adult viewers and people appearing on camera, then research each role.
Audience research
Audience research for property creators with populations and permissions kept apart
Plan ethical audience research for property creators in England, with separate populations, sampling frames, consent, analysis and decision gates.
Measurement
Using HM Land Registry Price Paid Data to check a property claim
Realtor social media price claims need checking against HM Land Registry Price Paid Data and ONS house price statistics before posting. Here is how.
Measurement
Three ways to attribute a Manchester new-build enquiry, with proof limits
Real estate influencers can be credited for Manchester new-build enquiries three ways, but each method proves less than a campaign report suggests.
Rules and ethics
Scotland or England: the law behind EPC and Home Report posts
Real estate influencers in Scotland and England need the right statute, register and penalty for an EPC or Home Report post. Here is the legal map.
Rules and ethics
ASA ad labelling and FCA financial promotion for UK property creators' listing videos
A practical UK guide for property creators on ASA ad labelling, spotting when a listing video becomes a financial promotion and when section 21 approval applies.
Rules and ethics
How UK creators handle Irish and EU property advertising rules
Realtor social media aimed at Irish or EU property buyers faces post-Brexit advertising, FCA promotion and Irish standards questions. Here is how UK creators comply.
Rules and ethics
Realtor social media: Scottish listing video wording
Realtor social media for Scottish listings: use Home Report facts and schedule wording carefully, and keep price, status and condition claims accurate.
Rules and ethics
Does Rent Smart Wales licensing cover rental property videos?
Real estate influencers in Wales must treat rental videos as marketing under Rent Smart Wales licensing, with duties on fees, claims and discrimination.
Rules and ethics
Can an EPC rating claim survive ASA scrutiny? A guide for UK creators
Real estate influencers must back EPC rating claims with the EPC register, accreditation schemes and green-claims guidance or risk ASA action.
Tools and providers
Realtor social media: Belfast new-build brief with NI Land Registry
A realtor social media brief for a Belfast new-build launch, with five evidence checks, a creator checklist and a worked citation format.
Rules and ethics
A London agency creator brief, from listing launch to ASA disclosure
Realtor social media in London needs a creator brief that runs from listing launch to ASA disclosure, FCA boundaries and evidence for every claim.