Reviews
Part of How to desk review property media suppliers in England, checking the property claim first
A five-route desk-check method for property media providers, with no best label
A five-route desk-check method for vetting property media providers, naming examples only, with no best label and no named shortlist until trials are complete.
What to take away
- No named provider earns a best label here. Public records do not support a fair like-for-like ranking.
- The shortlist below names real property media candidates. It is built from five evidence routes, not star ratings.
- Identity checks through Companies House show who may contract, but not delivery quality.
- A candidate that will not preserve source, date, geography and qualifier should be excluded.
- Provider names become publishable only after two genuine candidates complete the same evidence window and test.
Shortlist candidates, unranked
These names are examples for desk checks. They are not endorsements, and none has been tested for this review.
Shortlist candidates compared
Giraffe360
- Service
- 3D tours, plans, photos
- Delivery
- In-house capture
- Limits
- Hardware tied to software
Matterport
- Service
- 3D capture, digital twins
- Delivery
- Compatible cameras/phones
- Limits
- Active space/user caps
iGUIDE
- Service
- 3D tours, floor plans
- Delivery
- Local operators
- Limits
- Operator coverage varies
EyeSpy360
- Service
- 360 tour software
- Delivery
- Self-service browser
- Limits
- Needs 360 camera
- Giraffe360 sells a property marketing camera and subscription software for 3D tours, floor plans and photos. It suits agencies that want in-house capture. Hardware and software are tied together.
- Matterport offers 3D capture and digital twin hosting on subscription tiers. It suits teams with compatible cameras or phones. Some plans limit active spaces or users.
- iGUIDE is Planitar's system for 3D tours and floor plans, often sold through local operators. It suits agents wanting one file for plans and tours. Availability depends on operator coverage.
- EyeSpy360 sells browser-based 360 tour software on monthly plans. It suits small agencies and self-service creators. It needs a 360 camera and steady upload speed.
- Metropix licenses floor plan software to UK estate agents, often per user or branch. It suits agencies producing plans in-house. It does not cover photography or video.
- Homeflow provides estate agent websites and property media hosting, usually on subscription or project fees. It suits agencies wanting a site and portal feed. It is not a capture service.
Method, date and exclusions
On 5 September 2026, the editorial research team looked for providers with an inspectable legal or trading identity. The search covered production suppliers, creator agencies, data services and software vendors. It required current first-party evidence for a defined England workflow. That workflow runs from approved property facts in, to disclosed media out, to a restorable archive.
Inclusion criteria for providers
- Verifiable legal or trading identity
- Defined England workflowfacts in, media out, archive
- Service boundary and public terms
- Evidence on data and rights
- Enough detail for identical criteria
Inclusion required a verifiable entity, a service boundary, applicable public terms or a specimen contract route, evidence on data and rights, and enough detail to apply identical criteria.
Excluded: directory entries, paid placements, awards, star ratings and unattributed case studies. No proposal, product, price, availability or work sample was tested.
The result is unranked and funded by nobody outside the editorial team.
1. The registered-entity route
Start with a proposed contracting name. Search Companies House using its official register guidance. Match the company number and status to the quotation, bank details, privacy notice and contract. For example, check the UK entity behind Giraffe360, Metropix or EyeSpy360 where one exists. Ask a sole trader for equivalent identity and address evidence through a secure process.
This route establishes who may contract. It does not prove current trading activity, insurance, property competence or delivery quality. No provider qualifies on identity alone.
2. The property-evidence route
Ask each candidate to trace one approved statement through intake, script, caption, publication and correction. If it uses official transaction data, compare the claim with HM Land Registry's stated Price Paid Data scope and limitations. A sales-for-value record in England and Wales is not a valuation, a live asking price or evidence that media caused an outcome.
Exclude a bidder that will not preserve source, date, geography and qualifier. Visual quality cannot compensate for a lost evidence trail.
3. The honest-review route
Request the candidate's policy for testimonials, incentives, moderation and corrections. The CMA's reviews and endorsements guidance collection describes duties for those who create, commission or publish review material. It also discusses concealed incentivised reviews.
Require provenance for every sample review used in the pitch. Treat a case study as the supplier's claim unless its population, method and supporting record can be inspected.
4. The data and security route
Map enquiry details, filming permissions, address information, access locations and sub-suppliers. The ICO's controller and processor contract guidance lists areas to address in processor terms. It is marked under review after the Data (Use and Access) Act.
Ask for security evidence tied to the offered service. The NCSC advises organisations to build assurance into supplier management. A certificate name without scope, issuer and expiry is not enough.
5. The controlled-trial route
Only candidates that pass the desk gates enter a comparable trial. Supply identical synthetic or specifically authorised property assets. Score the same intake, approval, disclosure, export and restore tasks. Keep occupied-home access details and real lead data out of the exercise.
Stop the trial if a candidate changes the approved property claim, cannot withdraw an output, exposes test data or needs undisclosed subcontracting. Property, advertising, privacy, security and commercial reviewers retain separate vetoes.
When a named list becomes possible
Publish provider names only after at least two genuine candidates complete the same evidence window and test configuration. Give each entry its own official identity and first-party service links. Disclose conflicts, publish unknowns and explain exclusions. Until then, no defensible named shortlist is more useful than an unsupported recommendation.
Before you act
- Match the company number and status to quotation, bank details and contract.
- Trace one approved property statement through intake, script, caption and correction.
- Request the candidate's policy for testimonials, incentives, moderation and corrections.
- Map enquiry details, filming permissions, address data and sub-suppliers.
- Ask for security evidence tied to the offered service.
- Run a comparable trial only after candidates pass the desk gates.
Common questions
Why does no company get a best label in this review?
The public records do not support a fair, like-for-like recommendation for the combined job of producing, checking and distributing media about identifiable property in England. The responsible answer is a five-route shortlist method, not a winner.
What does the registered-entity route actually establish?
It establishes who may contract by matching the company number and status to the quotation, bank details, privacy notice and contract. It does not prove current trading activity, insurance, property competence or delivery quality. No provider qualifies on identity alone.
When can provider names be published in a named list?
Publish provider names only after at least two genuine candidates complete the same evidence window and test configuration. Give each entry its own official identity and first-party service links. Disclose conflicts, publish unknowns and explain exclusions.
