Measurement
Three ways to attribute a Manchester new-build enquiry, with proof limits
Real estate influencers can be credited for Manchester new-build enquiries three ways, but each method proves less than a campaign report suggests.
Topic
real estate influencers
Rules and ethics
Scotland or England: the law behind EPC and Home Report posts
Real estate influencers in Scotland and England need the right statute, register and penalty for an EPC or Home Report post. Here is the legal map.
Rules and ethics
ASA ad labelling and FCA financial promotion for UK property creators' listing videos
A practical UK guide for property creators on ASA ad labelling, spotting when a listing video becomes a financial promotion and when section 21 approval applies.
Rules and ethics
Does Rent Smart Wales licensing cover rental property videos?
Real estate influencers in Wales must treat rental videos as marketing under Rent Smart Wales licensing, with duties on fees, claims and discrimination.
Rules and ethics
Can an EPC rating claim survive ASA scrutiny? A guide for UK creators
Real estate influencers must back EPC rating claims with the EPC register, accreditation schemes and green-claims guidance or risk ASA action.